Mission Muskaan

A portion of our proceeds go towards funding a rotating lineup of local and global charity partners.
See how your lipstick can make a difference.
We give you the power to decide which charity the portion of your purchases’ proceeds will go to, so your support goes to something you feel strongly about. At checkout select one of our partnering local or global charities to help spread the love! When the charities change twice a year we’ll send an email informing you the total amount donated to each charity, a perfect way to see how your lipstick made a difference. 

Every year in Philadelphia, nearly 22,000 homeless, abandoned, and unwanted dogs and cats enter the city’s animal control shelter. Nearly a quarter of them – more than 4,000 pets – never make it back out alive. PAWS is committed to reducing that number and to leading Philadelphia toward becoming a no-kill city.

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Heroic Hearts was established at a time when crises around the world escalated to unprecedented levels, and those same struggles continue to destroy the lives of many in various parts of the world. The charity operates directly in devastated communities and is 100% volunteer based. Heroic Hearts has helped create a Parcel of Love, a campaign that aims to hand-deliver a fully equipped box of baby essentials to over 2,000 moms and their babies living in camps throughout Syria. After being displaced by the Syrian War, Parcel of Love seeks to show these new mothers they are not alone. 

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Our exclusive hydra-matte formula blends organic and natural ingredients to give the matte look you love with a moisturized, easy-to-apply, and lightweight feel for a Cozy on the Lips™ wear. The highly pigmented colors are super versatile and perfect for any skin type. We’ve also taken the extra steps to make sure our formula meets Halal and Gluten-Free certifications, so every shade was cleanly created with zero contaminations of such materials in preparation, processing, manufacturing and storage. There are NO animal-derived substances of non-Halal origin, GMOs, or alcohol.

Sabeen Zia has always appreciated those simple but heartfelt moments of happiness. Inspired by her Pakistani roots, the brand takes its name from the Urdu word for smile. Chemistry, development, branding— you name it, Sabeen has had a hand in it. Pretty smart, right? Her extensive experience in the lab helped pave the way for the lip line, as she pays close attention to every detail of the process to provide customers with an eco-friendly and high-quality lipstick. Sabeen has put her whole heart into these products, giving every customer a reason to smile.