At Muskaan, we want to give you a reason to smile. Our lipstick is more than just a pretty shade—it’s a way to show your true colors. Look good and do good with Muskaan. Portions of our proceeds go towards funding a rotating lineup of local and global charity partners. Not only will your lips benefit, but more importantly, the people around you will. We believe giving back is truly the most beautiful thing. Plus, we do our homework and ensure that your donation gets in the hands of those who need it most.
  • You'll have a choice of 2 charities - local & national/global at checkout - These will change up twice a year!
  • You select your charity of choice and continue checking to confirm your order.
  • Wait for your shipment and spread the love!
  • When the charities change, muskaan will email on the total amount donated to the charity and how you helped make a difference! 

  • Why more than one? Because choices are always nice. You may feel strongly about one vs. the other. So - you choose, we'll take care of the rest. 
  • Why change it up? Because there are so many important causes to reach out to and we want to make a difference together - for everyone!


Every year in Philadelphia, nearly 22,000 homeless, abandoned, and unwanted dogs and cats enter the city’s animal control shelter. Nearly a quarter of them – more than 4,000 pets – never make it back out alive. PAWS is committed to reducing that number and to leading Philadelphia toward becoming a no-kill city.

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Heroic Hearts was established at a time when crises around the world escalated to unprecedented levels, and those same struggles continue to destroy the lives of many in various parts of the world. As such, your charitable donations are needed to bring relief to affected individuals. Heroic Hearts has developed strong and lasting partnerships with non-governmental organizations operating DIRECTLY inside devastated communities, ensuring that your contribution will reach the needy and be used most efficiently.

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Sabeen Zia has always appreciated those simple but heartfelt moments of happiness. Inspired by her Pakistani roots, the brand takes its name from the Urdu word for smile. Chemistry, development, branding— you name it, Sabeen has had a hand in it. Pretty smart, right? Her extensive experience in the lab helped pave the way for the lip line, as she pays close attention to every detail of the process to provide customers with an eco-friendly and high-quality lipstick. Sabeen has put her whole heart into these products, giving every customer a reason to smile.