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Our lipstick is more than just a pretty shade—it’s a way to show your true colors. Look good and do good with Muskaan. Portions of our proceeds go towards funding a rotating lineup of local and global charity partners. Not only will your lips benefit, but more importantly, the people around you will. We believe giving back is truly the most beautiful thing. Plus, we do our homework and ensure that your donation gets in the hands of those who need it most.
We took the time to make sure our formula not only meets high industry standards and certifications but more importantly that it exceeds yours. You’ll look and feel good knowing your shade was thoughtfully created and lovingly made with your heart in mind. 

Our Formula

Our exclusive hydra-matte formula blends organic and natural ingredients to give the matte look you love with a moisturized, easy-to-apply, and lightweight feel for a Cozy on the Lips™ wear. The highly pigmented colors are super versatile and perfect for any skin type. We’ve also taken the extra steps to make sure our formula meets Halal and Gluten-Free certifications, so every shade was cleanly created with zero contaminations of such materials in preparation, processing, manufacturing and storage. There are NO animal-derived substances of non-Halal origin, GMOs, or alcohol.


 Our Founder

Sabeen Zia has always appreciated those simple but heartfelt moments of happiness. Inspired by her Pakistani roots, the brand takes its name from the Urdu word for smile. Chemistry, development, branding— you name it, Sabeen has had a hand in it. Pretty smart, right? Her extensive experience in the lab helped pave the way for the lip line, as she pays close attention to every detail of the process to provide customers with an eco-friendly and high-quality lipstick. Sabeen has put her whole heart into these products, giving every customer a reason to smile.